Have you noticed anything new at fredericks.com? That’s because a lot has changed. With the new fall season, we’re ushering a whole new look—with a new site, a new kind of catalog—we feel like it’s a whole new era!
Since we started out in 1946 (yes, it’s been 66 years and we’re throwing an Anniversary Sale to prove it), we’ve revolutionized the world of women’s apparel. We really have! Introducing black lingerie, the push-up bra, the padded bra and so much more, we’ve been imitated by nearly everyone. Luckily, we think it really is the sincerest form of flattery.
What we’re most excited about right now is the launch of our new “brandzine.” So much better than a catalog ( so, SO much better), it’s a whole new way of shopping Frederick’s. You’ll find fun features, like tips to be unforgettable, your lingerie horoscope, fall’s new must-haves, and what to wear out in the most glamorous city of all! Look for it in your mailbox this week. Or page through it at www.fredericks.com, starting tomorrow!