Frederick's of Hollywood Blog

Spring has officially sprung and the sound of wedding bells can be heard everywhere. With that in mind, we’re proud to bring you the latest As Seen In post: we made the cover of this month’s issue of Vegas Rated magazine!

Our Sweetheart Corset was shot for the cover of the magazine’s “Wedding Guide” and we have to say, it looks stunning! Styles were submitted by many intimate apparel companies, but Frederick’s was the only brand to make the front.

To shop this look and see more incredible styles for your Bachelorette Party, Big Day and beyond, head to fredericks.com (and enjoy up to 65% off). Or for more inspiration, you can visit our Breathtaking Bridal Lookbook on our Pinterest page! 

Spring is a time of newness, reinvention and most all, the chance to refresh your wardrobe. With that in mind, we’ve created the most fabulous push-up: The Hollywood Heart Throb Convertible Bra!

Featuring bright colors, versatility, incredible lift and sexy deep plunge, there isn’t a bra like it anywhere–and the best part? It was designed with your unique body, comfort and style in mind.

The innovative design offers a customizable fit matched with high-sitting, beautifully silhouetted cleavage. Plus, the straps adjust to the width of your shoulders, which means no more slippage…genius! Oh, and did we mention that it also adds a full cup size? Extra bump pads and a plush pillow padding pushes your bust in and up at the same time, while underwire cups support. A win-win, for sure–especially with music festivals, low-cut tops and cute sundresses right around the corner!

In an array of colors and patterns to choose from, (with our best-selling panties to match!) and featuring halter and X-back options for all your favorite spring-to-summer pieces—this is the must-have bra of the season. We’re so confident that this is the only bra you’ll want to wear, we’re offering a “Buy the Bra, Get $10″ promotion on our site! Check it out here. 

We’re so excited to partner with Galore Mag, the hottest up and coming magazine in the fashion world! From the opening of a one-of-a-kind pop-up shop—with vintage lingerie from our archive during fashion week (more on that to come!), to an industry party at the Mondrian SOHO, it’s been an incredible journey. To kick off the coverage we’re sharing an exclusive, and very sexy video they made, featuring Frederick’s of Hollywood lingerie!

The film is directed by Prince + Jacob, founders of the magazine and fashion darlings, and stars Andrea Astoria (The Red Bunny) & Caroline Pires as two bombshells, dressed up in designs by yours truly! With a naughty nod to the late, great Betty Page and all the goodness retro glamour has to offer, this video is a tempting, lingerie-filled romp–and we love every second of it. Watch it, below!

Stay tuned for even more from Galore x Frederick’s! In the meantime, celebrate beauty, femininity and sex appeal at galoremag.com and follow them on Instagram @kittengalore to get behind the scenes deets at NYC’s hottest parties!

Love is in the air at the Frederick’s offices! Our flirty new Valentine’s Day video premiered today and we can’t stop watching (or dancing or singing along!).

Our Heart Print Longline Bra and Skong are stars–see if you can spot them!

Watch, and then shop your favorite look from the video at fredericks.com!

The Leopard Illusion Corset is the perfect way to channel your fierce love of Valentine’s Day! Plus, get it in time for Valentine’s Day–we’re paying for a free upgrade to 3-4 shipping! See more details here.

Those of you who watched the Superbowl (and it’s okay if you didn’t, that’s what we’re here for) may have noticed a familiar face in the commercials—our fab model Nina Agdal rocked it in a Carl’s Jr. ad that was hot, sexy and decidedly delish looking!

Nina, wearing our Flirt Push-Up Bra.  

Following in the footsteps of fellow Frederick’s model Emily Ratajkowski, Nina took the beach, and the millions of viewers by storm in her thirty second spot.

Nina, wearing the Blake Chemise. 

The Dutch bombshell is no stranger to the spotlight. She was featured in the 2012 Swimsuit Edition of Sports Illustrated (read our post and see the pictures here) and has been one of our top models for several years!

If you didn’t catch it on game day, here’s a behind-the-scenes director’s cut. Enjoy!