Frederick's of Hollywood Blog

Spring is a time of newness, reinvention and most all, the chance to refresh your wardrobe. With that in mind, we’ve created the most fabulous push-up: The Hollywood Heart Throb Convertible Bra!

Featuring bright colors, versatility, incredible lift and sexy deep plunge, there isn’t a bra like it anywhere–and the best part? It was designed with your unique body, comfort and style in mind.

The innovative design offers a customizable fit matched with high-sitting, beautifully silhouetted cleavage. Plus, the straps adjust to the width of your shoulders, which means no more slippage…genius! Oh, and did we mention that it also adds a full cup size? Extra bump pads and a plush pillow padding pushes your bust in and up at the same time, while underwire cups support. A win-win, for sure–especially with music festivals, low-cut tops and cute sundresses right around the corner!

In an array of colors and patterns to choose from, (with our best-selling panties to match!) and featuring halter and X-back options for all your favorite spring-to-summer pieces—this is the must-have bra of the season. We’re so confident that this is the only bra you’ll want to wear, we’re offering a “Buy the Bra, Get $10″ promotion on our site! Check it out here. 

The easiest way to transform your look in 2013? With an edgy-chic bag designed to make a statement! Celebrities (and their stylists) know this and are always spotted carrying some of the most coveted, studded bags around–including the Alexander Wang Rocco, Burberry Night Bag and of course, the Philip Lim 3.1 Edie. That’s why these power pieces get a nod from us this year as an easy, surefire way to spice up your look.

Below, we’ve gathered some of our favorites from the site that capture the day-to-night glam that the designer bags have–with the added bonus of being on sale!

Photos via People Style Watch, Style Guru and College Fashion. 

Clockwise from left: Studded Clutch, Fringed Hobo Bag, Studded Bottom Tote and the Studded Tote.

Stars careers depend upon them stepping out in top sartorial form–which is why we’ll be taking cues from them this year! It’s easy to add your signature style to this trend and recreate the looks you love, without spending large sums. After all, you never know who you’re going to run into on your way to the store (especially in Hollywood), and having a classic bag like Cameron or a studded statement like Gaga pulls your look together–just don’t forget your sunnies!

At the start of every year, we vow to streamline our style, and splurge on the staples that will make our closets incredible, wearable and totally chic.

To ensure we get around to actually doing it in 2013, we’re putting together a list of our  must-have pieces–items that transcend trends and will be able to carry you through this year and beyond. We start the list with a classic:

1. The Little Black Dress.

Has there ever been a more iconic piece of fashion? We think not. Though cutouts have been around for plenty of seasons, and we love them, we find ourselves craving something a little more streamlined and classic–which is why we’re choosing the Strapless Tuxedo Dress. In a timeless silhouette, it’s versatility is unmatched. We can don this for impromptu cocktail parties–just add sparkling heels. An evening wedding–absolutely swoon-worthy with a pashmina. For a night at the theater–with a stylish moto jacket and smoky eye. And of course, for an extra-special date, this is the dress we’d reach for! Worn with softly waved hair and a bold red lip, natch!

Stay tuned for tomorrow, when we unveil the must-have footwear of 2013! Hint: You probably already own several pairs–and no, they aren’t flats! Find this and more little black dresses at fredericks.com.

This is the moment we’ve been waiting for! We’re beyond excited to introduce our newest video, shot on location at the Gramercy Park Hotel in Manhattan. Redefining what it means to sexy,  this video shows off our hottest holiday yet!

66 years of legendary legacy, innovation and luxury have lead to this moment. The question is…how do you like us now?

Ladies and gentleman, please have your credit cards at the ready. Right this instant, designer booties you needwantlove are currently experiencing savings so amazing, you’ll want to snap up several pairs. Yes, we’re talking flash sale–a Charles David flash sale to be exact! Harness boots, peep toes, patent leather and slouchy–the famed Italian designer’s finest styles are waiting for you right now. We’ve put together a slideshow of the best holiday buys to gift yourself and your shoe-obsessed friends. Enjoy!

Find these styles and more here. But hurry, this sale is for a limited time only!