Denim Launch Party!
To celebrate the launch of our fabulous denim line, we threw an exclusive party last Thursday night at our flagship store, right in the heart of Hollywood! WWD, FabFitFun, BeautyNewsLA, Vital Juice and LookBookLA all turned up to cover the new denim line, which was impeccably styled by Black Eyed Peas stylist (and our new BFF!) Lor-e Philips. The models looked stunning and had the most beautiful hair done by The Argyle Salon and Spa. We took so many pictures! Check it out:
The line to get in stretched around the block, but once they got past the velvet rope, our lucky guests were greeted with a special “Frederick-tini” created by Pama just for us. The store quickly filled with gorgeous gals (and a few guys, too) sporting their hottest looks and dancing to the beats laid down by DJ K-Marie.
There were gift bags, special deals and the most amazing complimentary lash bar. All the girls were raving about the lush looks X-Tend-a-Lash created and couldn’t wait to get theirs done! Our Gal-About-Tinseltown, @FOH_PRGirl, certainly knows how to throw a party!
Were you there? Tell us your favorite part of the night in the comments below!
