Frederick's of Hollywood Blog


Cover Girl

March 01, 2012 By: fohblogcreative Category: Celebrity Style, Fashion & Beauty, Uncategorized

Our girl Nina Agdal is in the 2012 Swimsuit Edition of Sports Illustrated!  Nina was one of the gorgeous models for our new spring collection. We’re so proud of her!

Nina wearing our Crochet Lace Deep V Romper

Here’s a behind the scenes peek of the SI shoot:

Nina was shot on Desroches Island, Seychelles by James Macari. Congratulations, Nina! You look amazing!  See the rest of the photos here.

 

 

 

Eva Longoria’s Pre-Oscar Bash

February 25, 2012 By: fohblogcreative Category: Award Shows, Celebrity Style

Sporting a polished side braid and devastatingly sexy outfit, Eva Longoria hosted a pre-Oscar bash at her restaurant Beso, in Hollywood. Our Gal About Tinseltown, @FOH_PRGirl, scored an invite and gave us the scoop!

Eva Longoria wearing Zuhair Murad. Photo via lipstickalley.com

The night’s theme was flamenco, with a performance by the amazing flamenco dance group Gitano, featuring music by members of the Gypsy Kings. A passionate advocate of charity work, Eva also held a silent auction with proceeds benefiting Linda’s Voice, a nonprofit that works to educate and empower women to work together to end domestic abuse.

Eva Longoria, Mario Lopez and Courtney Mazza. Photo via Celebzter. 

Guests included stars such as Terence Howard, Jermaine Jackson, Mario Lopez  and Despearate Housewives’ Brenda Strong.

Living in Hollywood definitely has its perks, don’t you think?

 

 

 

 

Oscar Party!

February 24, 2012 By: fohblogcreative Category: Award Shows, D.I.Y.

Tinseltown’s most glamorous party, the Academy Awards, are this Sunday and it’s time to bring the glitz home! If there’s one thing we know it’s Hollywood, so we thought we’d put together some tips, snack and party ideas to help you throw the swankiest bash in town. The “Super Bowl” of fashion, the Oscars are a time when you want to break out your yummiest dishes, frou-frou drinks and of course, your hottest look!

Mac n’ Cheese Cups. Photo via cupcakesandcashmere.com

Emily, from cupcakesandcashmere, modified this mac n’cheese recipe for an easy to eat party appetizer. We love the idea of something so comforting getting a posh update.

Popcorn containers. Photo via cupcakesandcashmere.com

If you want to keep cooking to a minimum and still have something to nibble on, serve your guests popcorn in these adorable containers! The theater staple gets an upscale makeover and your friends get a cute keepsake. Available in stores here.

Photo via tipsydiaries.com

Drinks are high on the must-have list at any major party and the Oscars are no exception!  Create The Golden Era, a drink inspired by Midnight in Paris with this easy how-to from tipsydiaries. Effortless, beautiful to look at and absolutely delicious!

One-Shoulder Sequin Dress and Pointedly Sexy Platform Pump. Available at fredericks.com.

Once you’ve got your menu set, it’s time to get glam. Take style cues from the stars with sparkling accents and dramatic dresses! Pair your most luxe looks with fabulous heels and get ready to bask in the accolades from your peers. You’d better have your speech ready!

How are you celebrating the Oscars this Sunday?

 

21 Jumpsuit

February 22, 2012 By: fohblogcreative Category: Celebrity Style, Fashion & Beauty, Trend Alert

Jumpsuits have returned this season and they keep proving themselves to be a must-have wardrobe staple. Even celebrities have been taking this trend to heart on the red carpet with sizzling sartorial results!

Kristen Wiig. Photo via Getty Images.

America’s favorite funny gal, Kristen Wiig lead the fashion pack with her scarlet stunner at the Writer’s Guild Awards, while Rose Byrne set the blogosphere ablaze in her glittering one-piece on the SAG carpet.

Rose Byrne. Photo via Getty Images.

Busy hosting the star-studded Vanity Fair bash, Shailene Woodley was a vision of minimalism in a form-fitting black version and softly waved hair.

Shailene Woodley. Photo via theinsider.com 

Follow in their footsteps with our stunning jumpsuit! From the plunging halter neckline to the wide-leg pants, it’s easy ‘70s elegance will showcase your fashion-forward sense.

Open Back halter Jumpsuit available at fredericks.com.

Style it with laid-back bohemian glamour for day like blogger Haute and Rebellious or go all out for evening in stilettos and a statement necklace!

How do you rock this effortless essential?

 

 

Denim Launch Party!

February 16, 2012 By: fohblogcreative Category: Fashion & Beauty, Trend Alert, Uncategorized

To celebrate the launch of our fabulous denim line, we threw an exclusive party last Thursday night at our flagship store, right in the heart of Hollywood! WWD, FabFitFun, BeautyNewsLA, Vital Juice and LookBookLA all turned up to cover the new denim line, which was impeccably styled by Black Eyed Peas stylist (and our new BFF!) Lor-e Philips. The models looked stunning and had the most beautiful hair done by The Argyle Salon and Spa. We took so many pictures! Check it out:

The line to get in stretched around the block, but once they got past the velvet rope, our lucky guests were greeted with a special “Frederick-tini” created by Pama just for us. The store quickly filled with gorgeous gals (and a few guys, too) sporting their hottest looks and dancing to the beats laid down by DJ K-Marie.

There were gift bags, special deals and  the most amazing complimentary lash bar. All the girls were raving about the lush looks X-Tend-a-Lash created and couldn’t wait to get theirs done! Our Gal-About-Tinseltown, @FOH_PRGirl, certainly knows how to throw a party!

Were you there? Tell us your favorite part of the night in the comments below!