Frederick's of Hollywood Blog


Introducing the Coquette Lace Bra

May 22, 2013 By: fohblogcreative Category: Fashion & Beauty

Calling all lace lovers! Whether it’s peeking out from a low-cut tank or simply making you feel incredible, an essential bra for summer should be sheerly sexy, racy and lacy–yet still supportive. For all these reasons (and a few more, below) we’re excited to introduce our new Coquette Bra–it’s just what you want for summer, and it’s online now!

Items Shown: New Lace Coquette Bra and matching panty. 

The best part? Right now you’ll receive 30% off this absolute essential–and you can pair it with three matching panty styles. Take 25% off the NEW Coquette Lace Tanga, or snap up our Jessica Lace panties at 7/$25!

Items shown: Coquette Tanga, Jessica Boy Short and G-String.

Visit fredericks.com today for barely-there beauties, irresistible lift and so much more!

Billboard Music Awards: Best and Worst Dressed

May 20, 2013 By: fohblogcreative Category: Award Shows, Celebrity Style, Fashion & Beauty, Music

Last night the Billboard Music Awards took place at the MGM Grand Garden Arena in Las Vegas. As expected the award show blue carpet brought out the very best from the attendees–and the very worst. Our top picks for best-dressed both took their looks out-of-the-box and straight to shiny. See our favorites, below!

Taylor Swift moves away from her safety zone (neutral, sparkling column gowns) and into electric blue glitz! Looking like a real-life doll, Taylor’s bold pink lip, bump-it ‘do and ice-skater mesh all work together–creating one our favorite looks of the night.


Unexpectedly, the best-dressed last night was Miley Cyrus. On paper a sparkling-harlequin-crochet jumpsuit doesn’t work, but Balmain managed to make one that’s incredibly stunning and Miley pulls it off perfectly. Also, her lipstick is inspiring major envy around the office.

Unfortunately not all the risk-takers last night were able to enjoy the successes of Swift and Cyrus. Somebody named Z LaLa wore a tinfoil explosion–though we will say her hair looked amazing.

Nayer wore a one-piece hooded number, brought her dog and forgot her shirt. (It happens to the best of us.) And finally we finish with Jenny McCarthy who apparently takes the less-is-more approach when dressing. Who had your favorite look of the night and who fell flat? Tell us in the comments below!

 

Spring Trend Report: Ruffles

March 29, 2013 By: fohblogcreative Category: Fashion & Beauty, Uncategorized

Glam, gorgeous ruffles ruled the spring 2013 runways in New York and Paris. Nothing speaks to the allure of spring like a touch of feminine frills–and we thought some ravishing ruffles would be the perfect way to dress up the season’s lingerie and bikinis!

Items shown: Ruffled Halter Bra & SkongLongline Ruffled Bra & SkongRuffled Bikini Top & Ruffled Flyaway Babydoll.

Ultra-girly and always flirtatious, ruffles let you add flair to your wardrobe, create the illusion of curves on the beach and always make a stylish statement under your clothes. Whether you want a lot or a little, our new spring collection has just what you’re looking for!

Items shown: Ruffled Boy Short, Ruffled Cup Chemise, Sandra Longline Bra & Skong, Ruffled Satin Sleep Shirt, Lacy Longline Bra & Skong and the Ruffled Bikini Top.   

Ruffle your feathers today, and receive FREE SHIPPING on your purchase of $75 or more & 50% off all panties when you shop fredericks.com!

Dive into Sexy: The New Swim collection

March 08, 2013 By: fohblogcreative Category: Fashion & Beauty, Uncategorized

We are so excited to announce the launch of our incredible (and incredibly sexy), new line of swimwear! Ruffles, ruching and embellishments abound throughout the collection, ensuring that you find a swimsuit that is exactly what you’re looking for.

Below you’ll find our top selections for the sexiest ways to suit up this spring and summer, along with some fit tips to keep you stunning while you’re sunning!

 

Item Shown: Ruffled Bikini Top & Brief

While it may seem too early to think about jetting off and donning a bikini, the sun is shining (sometimes) and the birds are chirping. Even if you’ve got a foot of snow on the ground, it’s undeniable: spring is on its way. And, with the advent of warm weather, spring break and a slew of other occasions lead to the inevitable—finding the perfect swimsuit.

From left: Molded Bikini Top & Bottom, Sequin Push-Up Top & Bottom, Studded Bikini Top & Bottom.  

However, finding the perfect swimsuit is more than just looking good at the beach–it allows you to enhance your body, play up your curve appeal and feel confident from poolside to seaside. Show off your best assets, be it your shoulders, legs or bust, with colors, prints and shimmering embellishments.

Item shown: Nautical Stripe & Rhinestone Bikini.

Brazilian bottoms, ruffled details and stripes create the illusion of curves—a smaller chested woman would want to wear the ruffles or stripes up top, while a slim-hipped woman might choose a high-cut or ruffled bottom.

From left: Rhinestone String Bikini, Beaded Cold Shoulder Cover-Up and Sequin Beach Tote.

Worried about a less than perfect stomach? (March sneaks up on us every year, too. Oops.) Look for tie sides or banded bottoms to alleviate the chance of a little bulge or simply slip on a cover-up for beach side glam.

Find the styles above and even more at fredericks.com—and remember, whether you’re the pin-up by the pool, working on her tan, or the flirt who thinks nothing of a quick dip in the surf, do it with confidence (because you look good)!

 

 

 

 

 

Be Enchanted: Start Spring With a Designer Shoe Sale!

February 27, 2013 By: fohblogcreative Category: Fashion & Beauty, Uncategorized

Our obsession? Shoes and it’s no secret. And what better day to talk about the sale of our dreams than Shoesday Tuesday (trust us, it is a real thing)? Italian designer Charles David has a stunning collaborative collection of boots, heels and stilettos at our digital flagship and now is your chance to score because these styles are on sale–up to 75% off!

With a focus on traditional European craft and ethical practices (there are vegan options!), Team Frederick’s has gone absolutely nuts over the classic-meets-chic choices.

Embodying the essence of cool, boasting handcrafted details and on-trend spring-to-summer silhouettes, this offer is a match made in shoe heaven. It even includes the styles we named as 2013 essentials! Find your perfect pair at fredericks.com.