Frederick's of Hollywood Blog


Steal Vs Splurge: TGIF Edition

November 10, 2012 By: fohblogcreative Category: Fashion & Beauty

We’re sending you out of the office and into two carefree days off with another edition of Steal vs Splurge! This time the focus is on little black booties….with a twist! Loved, desired and a must-have for fall, you can never ever have to many pairs. Unless, of course you need to do real world things like buy food or pay bills. Boring! But that, sweet reader, is exactly why we’re here. So prepare yourself, because these LBB’s (little black boots) literally shine with chic! 

ZiGi Label Bootie. Image via heels.com.

Mirrored Platform Bootie available at fredericks.com. 

You’re welcome!  Just think, with the money you save, you could get this top and this jean, to create the perfect night-on-the-town look. Trust us, when the head turning starts, you’ll be glad you did!

Wedding Wednesday: Pinterest Inspiration

May 16, 2012 By: fohblogcreative Category: D.I.Y., Fashion & Beauty, Uncategorized, Wedding Wednesday

Nosegay or corsage? Tea-length or full skirt? Do lavender and gray really go together or is it too Golden Girls?

As anyone who has planned a wedding can attest, these are the kinds of thoughts that will keep you up nights. When you’ve hit the wall and making a simple decision is enough to cause a meltdown of epic proportions, it’s time to turn to Pinterest. If you need help organizing your ideas, a fresh boost of creativity or just want to de-stress and look at gorgeous photos, it’s the perfect tool to reset your thoughts. We’ve  put together some of our favorite pins from our very own Wedding Inspiration board and rounded up some top pinners to help you get started. Go ahead. Relax and feel free to indulge in a little daydreaming.

Frederick’s of Hollywood

Style Me Pretty

Martha Stewart Weddings

Scoots Lovely

Share your favorite Pinterest boards in the comments below!

Tuesday How-To: Rock The Tribal Trend

April 10, 2012 By: fohblogcreative Category: Fashion & Beauty, Trend Alert, Uncategorized

From accessories to clothing, one of the major trends for spring/summer 2012 includes tribal elements. Missoni, Proenza Shouler, even Donna Karan, each of these famed designers sent looks down the runway with desert colors and geometric designs. How then does one translate this urbane-yet-earthy look to your everyday, while maintaining your feminine allure? Turns out it easy with our new summer collection!

Proenza Shouler, Donna Karan and Missoni. Photos via Harper’s Bazaar. 

In limited edition prints and bright color palettes, we distilled the runway looks into stunning lingerie and must-have accessories. From graphic-inspired designs to safari–chic, see our new looks below. Who knew geometry could be this sexy?

From left to right: Tribal Chevron Print Cami, Hollywood Extreme Cleavage™ Bra and the Hollywood Extreme Cleavage™ Corset.

Dazzling zigzags transform our most sought-after Extreme Cleavage Bra and Corset into statement-making trend pieces. To show off your fashion-forward choices, try pairing the bra with a sheer top and shorts for a cute, casual look. Bring this gorgeous corset out of the bedroom with a pair of dark wash jeans and killer heels. The best part? Both looks transition effortlessly from day to night! See more hot new looks at frederick’s.com and get ready for more new pieces, styling tips and of course, hot new trends!

Denim Launch Party!

February 16, 2012 By: fohblogcreative Category: Fashion & Beauty, Trend Alert, Uncategorized

To celebrate the launch of our fabulous denim line, we threw an exclusive party last Thursday night at our flagship store, right in the heart of Hollywood! WWD, FabFitFun, BeautyNewsLA, Vital Juice and LookBookLA all turned up to cover the new denim line, which was impeccably styled by Black Eyed Peas stylist (and our new BFF!) Lor-e Philips. The models looked stunning and had the most beautiful hair done by The Argyle Salon and Spa. We took so many pictures! Check it out:

The line to get in stretched around the block, but once they got past the velvet rope, our lucky guests were greeted with a special “Frederick-tini” created by Pama just for us. The store quickly filled with gorgeous gals (and a few guys, too) sporting their hottest looks and dancing to the beats laid down by DJ K-Marie.

There were gift bags, special deals and  the most amazing complimentary lash bar. All the girls were raving about the lush looks X-Tend-a-Lash created and couldn’t wait to get theirs done! Our Gal-About-Tinseltown, @FOH_PRGirl, certainly knows how to throw a party!

Were you there? Tell us your favorite part of the night in the comments below!

Denim+Lingerie: So Hot For V-Day!

February 10, 2012 By: fohblogcreative Category: Fashion & Beauty, Trend Alert, Uncategorized

Get ready to blow his mind and turn more than a few heads. Whether you S.O. is treating you to a scrumptious dinner and night of dancing or your heading out on the town with your besties, we’ve got the looks to make this V-Day totally unforgettable. Here’s a sneak peek at our new denim line and most-coveted lingerie together in stunningly sexy combinations:

Clockwise from left: The Hollywood Dream Spring 2012 Fashion Corset, The Hollywood Dream Lace Halter Corset, Heart Print Longline Bra and the Lace & Rhinestone Corset.

Curve-hugging lingerie always been and will always be the ultimate in sexy. When worn with a pair of jeans, however, it becomes downright nuclear. Statement-making and undeniably cool, all eyes will be on you! Slip into your favorite bedroom piece, jeans and (if you’re feeling demure) a blazer. You’ll look unbelievable and we guarantee jaws will drop! Feeling frisky? Go with a wild leopard print and red -hot denim. Are you the girl who’s always on trend? A sheer top with a sweet bra underneath shows off your style savvy. The possibilities are endless! What do you think? Are you willing to take your lingerie out for a spin this Valentine’s Day?