Frederick's of Hollywood Blog

Start the beginning of glamorous summer vacation with an incredible sale and a fab gift. The Semi-Annual Event is on and the savings are scorching!

Take your pick from $10 bras–in all your favorite silhouettes and matching, 7 for $25 panties. Plus, so much more!

Starting this Saturday, the legendary Dream Corset can be yours for under $50 (we’re  celebrating by offering $19 babydolls)!  Snap up your favorites, stock up on flirty staples and receive a Free Weekender Tote (and Cosmetic Bag) with any $60 purchase.

Here’s our answer to summer’s biggest, (little) trend! The newest, curve-baring, body-flaunting crops offer the corset details you love and an incredibly sexy, modern silhouette. From halter and strapless to retro-inspired & beyond, our mini bustiers offer standout sex appeal, awe-inspiring cleavage & hourglass inspiration. Plus, you won’t find anything like these beauties anywhere else–and they go perfectly with maxi & mini skirts, denim & more!

Item’s shown: Mini Leopard Bustier and Scuba Peplum Skirt.

Fabulously feminine and always in style, leopard gets fierce in a mini silhouette. Perfect for day and night! 

Items shown: Strapless Mini Bustier, Scuba Peplum Skirt and Braided T-Strap Sandal.

The newest style icon to hit the scene this summer get luxe in lace! Add a statement necklace  for a chic spin on date night.

Items shown: Mini Polka Dot Bustier, Faux-Leather Short and Multi-Buckle Stiletto.

Body-loving boning, halter neckline and cleavage boosting cups are the perfect way to give your outfit a sexy pop. Plus, the polka dots add a sweet, retro edge.

Items shown: Mini Bow Bustier, Rhinestone Mesh Jean and the Sancia Snake Sandal.

We love this petite bustier for it’s delicate piping, dainty bows and dramatic allure. Lace-one up as a stylish and superbly chic way to add a little oomph to a pair of jeans! Wich one is your favorite? Tell us in the comments below, then head to fredericks.com to snap up one these summer stunners!

Introducing the perfect way to wrap up your day: The Beauty Sleep Collection. Soft, move-with-you knits for your sexiest summer nights and days! Our new collection is designed to change the way you approach sleepwear–effortless pieces to make your evenings that much sweeter.

Crafted from curve-skimming fabrics, comfort makes a triumphant return to your wardrobe–without losing any of the sexiness you love. Slip into rompers and tanks detailed with lace or body-loving chemises and maxis! 

Delicately detailed for the sweetest dreams, our stunning selection of soft knit silhouettes will make every day unbelievably glam. Rethink your slumber this summer–after all beauty sleep is all in the details! For a limited time, visit fredericks.com and receive 20% off this incredible collection.

We’re headed out of the office early–so to kick off the start of summer, we’re sharing some incredible images from our vintage catalogs. Be an irresistible vacation vamp this season with Fredrick’s of Hollywood (and don’t forget to shop our Memorial Day Sale)!

Summer magic, the Frederick’s of Hollywood way!

Have a fabulous holiday weekend!

Calling all lace lovers! Whether it’s peeking out from a low-cut tank or simply making you feel incredible, an essential bra for summer should be sheerly sexy, racy and lacy–yet still supportive. For all these reasons (and a few more, below) we’re excited to introduce our new Coquette Bra–it’s just what you want for summer, and it’s online now!

Items Shown: New Lace Coquette Bra and matching panty. 

The best part? Right now you’ll receive 30% off this absolute essential–and you can pair it with three matching panty styles. Take 25% off the NEW Coquette Lace Tanga, or snap up our Jessica Lace panties at 7/$25!

Items shown: Coquette Tanga, Jessica Boy Short and G-String.

Visit fredericks.com today for barely-there beauties, irresistible lift and so much more!