Frederick's of Hollywood Blog


Spring Trend Report: Ruffles

March 29, 2013 By: fohblogcreative Category: Fashion & Beauty, Uncategorized

Glam, gorgeous ruffles ruled the spring 2013 runways in New York and Paris. Nothing speaks to the allure of spring like a touch of feminine frills–and we thought some ravishing ruffles would be the perfect way to dress up the season’s lingerie and bikinis!

Items shown: Ruffled Halter Bra & SkongLongline Ruffled Bra & SkongRuffled Bikini Top & Ruffled Flyaway Babydoll.

Ultra-girly and always flirtatious, ruffles let you add flair to your wardrobe, create the illusion of curves on the beach and always make a stylish statement under your clothes. Whether you want a lot or a little, our new spring collection has just what you’re looking for!

Items shown: Ruffled Boy Short, Ruffled Cup Chemise, Sandra Longline Bra & Skong, Ruffled Satin Sleep Shirt, Lacy Longline Bra & Skong and the Ruffled Bikini Top.   

Ruffle your feathers today, and receive FREE SHIPPING on your purchase of $75 or more & 50% off all panties when you shop fredericks.com!

Dive into Sexy: The New Swim collection

March 08, 2013 By: fohblogcreative Category: Fashion & Beauty, Uncategorized

We are so excited to announce the launch of our incredible (and incredibly sexy), new line of swimwear! Ruffles, ruching and embellishments abound throughout the collection, ensuring that you find a swimsuit that is exactly what you’re looking for.

Below you’ll find our top selections for the sexiest ways to suit up this spring and summer, along with some fit tips to keep you stunning while you’re sunning!

 

Item Shown: Ruffled Bikini Top & Brief

While it may seem too early to think about jetting off and donning a bikini, the sun is shining (sometimes) and the birds are chirping. Even if you’ve got a foot of snow on the ground, it’s undeniable: spring is on its way. And, with the advent of warm weather, spring break and a slew of other occasions lead to the inevitable—finding the perfect swimsuit.

From left: Molded Bikini Top & Bottom, Sequin Push-Up Top & Bottom, Studded Bikini Top & Bottom.  

However, finding the perfect swimsuit is more than just looking good at the beach–it allows you to enhance your body, play up your curve appeal and feel confident from poolside to seaside. Show off your best assets, be it your shoulders, legs or bust, with colors, prints and shimmering embellishments.

Item shown: Nautical Stripe & Rhinestone Bikini.

Brazilian bottoms, ruffled details and stripes create the illusion of curves—a smaller chested woman would want to wear the ruffles or stripes up top, while a slim-hipped woman might choose a high-cut or ruffled bottom.

From left: Rhinestone String Bikini, Beaded Cold Shoulder Cover-Up and Sequin Beach Tote.

Worried about a less than perfect stomach? (March sneaks up on us every year, too. Oops.) Look for tie sides or banded bottoms to alleviate the chance of a little bulge or simply slip on a cover-up for beach side glam.

Find the styles above and even more at fredericks.com—and remember, whether you’re the pin-up by the pool, working on her tan, or the flirt who thinks nothing of a quick dip in the surf, do it with confidence (because you look good)!

 

 

 

 

 

Introducing: The Hollywood Heart Throb Bra!

March 06, 2013 By: fohblogcreative Category: As Seen In, Fashion & Beauty, Trend Alert, Uncategorized

Spring is a time of newness, reinvention and most all, the chance to refresh your wardrobe. With that in mind, we’ve created the most fabulous push-up: The Hollywood Heart Throb Convertible Bra!

Featuring bright colors, versatility, incredible lift and sexy deep plunge, there isn’t a bra like it anywhere–and the best part? It was designed with your unique body, comfort and style in mind.

The innovative design offers a customizable fit matched with high-sitting, beautifully silhouetted cleavage. Plus, the straps adjust to the width of your shoulders, which means no more slippage…genius! Oh, and did we mention that it also adds a full cup size? Extra bump pads and a plush pillow padding pushes your bust in and up at the same time, while underwire cups support. A win-win, for sure–especially with music festivals, low-cut tops and cute sundresses right around the corner!

In an array of colors and patterns to choose from, (with our best-selling panties to match!) and featuring halter and X-back options for all your favorite spring-to-summer pieces—this is the must-have bra of the season. We’re so confident that this is the only bra you’ll want to wear, we’re offering a “Buy the Bra, Get $10″ promotion on our site! Check it out here

Be Enchanted: Start Spring With a Designer Shoe Sale!

February 27, 2013 By: fohblogcreative Category: Fashion & Beauty, Uncategorized

Our obsession? Shoes and it’s no secret. And what better day to talk about the sale of our dreams than Shoesday Tuesday (trust us, it is a real thing)? Italian designer Charles David has a stunning collaborative collection of boots, heels and stilettos at our digital flagship and now is your chance to score because these styles are on sale–up to 75% off!

With a focus on traditional European craft and ethical practices (there are vegan options!), Team Frederick’s has gone absolutely nuts over the classic-meets-chic choices.

Embodying the essence of cool, boasting handcrafted details and on-trend spring-to-summer silhouettes, this offer is a match made in shoe heaven. It even includes the styles we named as 2013 essentials! Find your perfect pair at fredericks.com.

Galore Mag x Frederick’s: Tweedly Dee Video!

February 16, 2013 By: fohblogcreative Category: As Seen In, Fashion & Beauty, Uncategorized

We’re so excited to partner with Galore Mag, the hottest up and coming magazine in the fashion world! From the opening of a one-of-a-kind pop-up shop—with vintage lingerie from our archive during fashion week (more on that to come!), to an industry party at the Mondrian SOHO, it’s been an incredible journey. To kick off the coverage we’re sharing an exclusive, and very sexy video they made, featuring Frederick’s of Hollywood lingerie!

The film is directed by Prince + Jacob, founders of the magazine and fashion darlings, and stars Andrea Astoria (The Red Bunny) & Caroline Pires as two bombshells, dressed up in designs by yours truly! With a naughty nod to the late, great Betty Page and all the goodness retro glamour has to offer, this video is a tempting, lingerie-filled romp–and we love every second of it. Watch it, below!

 

Stay tuned for even more from Galore x Frederick’s! In the meantime, celebrate beauty, femininity and sex appeal at galoremag.com and follow them on Instagram @kittengalore to get behind the scenes deets at NYC’s hottest parties!