Frederick's of Hollywood Blog

Calling all lace lovers! Whether it’s peeking out from a low-cut tank or simply making you feel incredible, an essential bra for summer should be sheerly sexy, racy and lacy–yet still supportive. For all these reasons (and a few more, below) we’re excited to introduce our new Coquette Bra–it’s just what you want for summer, and it’s online now!

Items Shown: New Lace Coquette Bra and matching panty. 

The best part? Right now you’ll receive 30% off this absolute essential–and you can pair it with three matching panty styles. Take 25% off the NEW Coquette Lace Tanga, or snap up our Jessica Lace panties at 7/$25!

Items shown: Coquette Tanga, Jessica Boy Short and G-String.

Visit fredericks.com today for barely-there beauties, irresistible lift and so much more!

To celebrate the launch of our revolutionary new Nudes Collection, we’ve teamed up with ModaMob for an incredible giveaway! Our sexy, new collection of bras and panties has been designed in a four shade palette–allowing women of every skin tone to find their match. As if that weren’t amazing enough, ModaMob is giving away a set of customized Nudes for you and a friend–to enter, keep reading!

To win, simply:  Follow @ModaMob &@Fredericks_Hollywood on Instagram. Make sure to tag a friend–the both of you will win a bra and panty set in your color nude! Good luck!

Today marks the introduction our sexy, (exclusive and incredible) new collection of bras and panties!  Designed in a palette for women of every skin tone, the Nudes Collection will revolutionize the way you look at your lingerie drawer.

Developed in response to customer feedback, social media campaigns and women’s pleas–the Nudes Collection celebrates the beauty and diversity of women across the spectrum with a no-show microfiber bra and barely-there thong silhouette. Because “nude” isn’t the same color for everyone, the collection features four shades, created to disappear under clothes.

These new hues are absolutely perfect to wear under summer’s more revealing styles–allowing you to feel beautiful, confident and incredibly sexy, from everyday wear to special occasions. In celebration of the launch, we’ve teamed up with ModaMob.com for a very special giveaway. The contest begins tomorrow!

To enter, follow @ModaMob and @Fredericks_Hollywood AND tag a friend for your chance to win a customized bra and panty set for the both of  you! Use the hashtag #WhatNudeAreYou. Find your ideal match at www.fredericks.com or at a store near you.

Frederick’s has partnered with one of our favorite blogging superstars, An Dyer, for a fab giveaway, summer hot-list and more! We’ve spent untold hours scrolling through this lovely So-Cal style maven’s photos–her blog is a near-constant source of outfit inspiration. See her picks from our new collection, plus find out how to enter below!

Items shown: Beaded Cowl Neck Top, Molded Cup Bikini Top & Bottom, The Flirt Bra & Charles David Collection Pump.

Like or follow HautePinkPretty and Frederick’s of Hollywood on Twitter, Instagram and Facebook, for your chance to win a $50 gift card. The more places you follow the more chances you have at winning! You can also enter to win by signing up for both Frederick’s and HPP’s newsletter. Follow all the fun at #FOHBloggerStar. Good luck! You can follow this link to enter: http://wp.me/p2p9TY-1On 

a Rafflecopter giveaway

Spring has officially sprung and the sound of wedding bells can be heard everywhere. With that in mind, we’re proud to bring you the latest As Seen In post: we made the cover of this month’s issue of Vegas Rated magazine!

Our Sweetheart Corset was shot for the cover of the magazine’s “Wedding Guide” and we have to say, it looks stunning! Styles were submitted by many intimate apparel companies, but Frederick’s was the only brand to make the front.

To shop this look and see more incredible styles for your Bachelorette Party, Big Day and beyond, head to fredericks.com (and enjoy up to 65% off). Or for more inspiration, you can visit our Breathtaking Bridal Lookbook on our Pinterest page!