Frederick's of Hollywood Blog

Happy National Lingerie Day (also known as the best holiday ever)! In celebration of this super sexy occasion, shop the hottest, new summer lingerie (& take up to 65% off) and receive a FREE Lingerie Bag.

Whether you’re going on holiday, enjoying summer vacation or simply living the jet set life, it’s important to pack your lingerie the right way. Keep it separate and snag-free with this adorable gift–it’s perfect for lacy little luxuries, panties, stockings and more!

This offer is good TODAY ONLY and you must click on this link to receive your free gift: www.fredericks.com?vp=FBGIFT The bag is free with any purchase–but hurry, because this giveaway ends tonight!

After a stunning showing on the spring/summer runways, we’re crushing hard on coral–in fact, we can’t remember when we’ve been so captivated by a color!

Signifying the return of warm weather, it’s the ultimate accessory to add to to your wardrobe–including your lingerie drawer. Our new summer collection offers this stunning shade in the most flattering silhouettes–from babydolls to chemises and more!

Items shown: Bow Front Babydoll, Elizabeth Chemise and the Sophie Babydoll.

A beautiful mix of bold and feminine, the new season’s most coveted hue dips into luxury with touches of lace, sheer mesh and high-shine satin. For a limited time, you can score this gorgeous color (and more) at fredericks.com for 30% off!

Today marks the launch of our summer brandzine! Be prepared to swoon as you flip through this  incredible book–it’s been designed with you in mind. Featuring 200+ new styles and incredible editorials–it’s far more than just a catalog.

In its pages you’ll meet the sexy Icons of Summer, see what the stars have in store for you via our Lingerie Horoscope–plus, learn the secrets to a life of luxe lounging, get styling tips for a Glam Getaway and more! Shop the brandzine at www.fredericks.com.

We’re celebrating our introduction of black lingerie to America in 1946 (that’s 67 years of sexy!) with a spectacular sale and, of course, a blogger challenge! We hooked up with the hottest West Coast bloggers to see how they styled black lingerie into ultra-chic ensembles.

Jessica in our Fringe & Feather Babydoll. 

The resulting sartorial successes were so inspiring, we’re going to profile them each day here on Love, Frederick’s! Our first fashionista? Jessica from the blog Hapa Time.

Our Floral Lace Bodysuit looks perfect under a vest!

A stunning 26 year old with a keen eye for accessories, Hapa Time‘s Jessica is a Bay Area fashion lover who celebrates her Cali-girl style with a chic mix of sunny dresses and streamlined separates.

Head-to-toe perfection. Shop the body suit here. 

We sent her a ultra-sexy teddy, babydoll and lace body suit–letting her use her amazing style sensibilities to transform these lingerie staples into Coachella-worthy looks!

Our Pleated Mesh Teddy makes an ultra-sexy camisole under a deep-plunge blazer.

To see more of this California sensation’s style, check out hapatime.com or follow her on Tumblr. Shop the looks and enjoy 20% off at fredericks.com–and make sure to stay tuned for the rest of our incredible blogging superstars!

If you follow us on Instagram, and really you should, you’ll have seen the iconic imagery we post from our vintage catalogs–the hand drawn women stylishly dressed and always incredibly sexy. It turns out the woman behind those images is just as fascinating!

Dorothy Kahn helped create the famous Frederick’s Girl, was a noted illustrator, veteran and so much more! Born in Toronto in the ‘20s, she excelled at art from a young age—in fact her paintings of King George the VI and Queen Elizabeth were chosen for Canada’s commemorative stamps.

Hired by the government after school, she illustrated educational books before the war–a job she left to join the Women’s Royal Canadian Naval Service!

After the war she resumed work as an illustrator, then became a couturier—designing and customizing furs, evening wear and yes, lingerie! Dorothy left Canada for California in the ‘50s and launched her next career.

She became the top artist at Frederick’s from 1958-1973, and created the look and style of the “Frederick’s Girl” for our catalog—a look that remains incredibly popular with our customer today.

Her iconic imagery and amazing life form the foundation of what it means to be a Frederick’s Girl: confident, fearless and incredible. You can find more of her vintage pin-up illustrations on kahnart.com.