Frederick's of Hollywood Blog

Calling all lace lovers! Whether it’s peeking out from a low-cut tank or simply making you feel incredible, an essential bra for summer should be sheerly sexy, racy and lacy–yet still supportive. For all these reasons (and a few more, below) we’re excited to introduce our new Coquette Bra–it’s just what you want for summer, and it’s online now!

Items Shown: New Lace Coquette Bra and matching panty. 

The best part? Right now you’ll receive 30% off this absolute essential–and you can pair it with three matching panty styles. Take 25% off the NEW Coquette Lace Tanga, or snap up our Jessica Lace panties at 7/$25!

Items shown: Coquette Tanga, Jessica Boy Short and G-String.

Visit fredericks.com today for barely-there beauties, irresistible lift and so much more!

To celebrate the launch of our revolutionary new Nudes Collection, we’ve teamed up with ModaMob for an incredible giveaway! Our sexy, new collection of bras and panties has been designed in a four shade palette–allowing women of every skin tone to find their match. As if that weren’t amazing enough, ModaMob is giving away a set of customized Nudes for you and a friend–to enter, keep reading!

To win, simply:  Follow @ModaMob &@Fredericks_Hollywood on Instagram. Make sure to tag a friend–the both of you will win a bra and panty set in your color nude! Good luck!

Today marks the introduction our sexy, (exclusive and incredible) new collection of bras and panties!  Designed in a palette for women of every skin tone, the Nudes Collection will revolutionize the way you look at your lingerie drawer.

Developed in response to customer feedback, social media campaigns and women’s pleas–the Nudes Collection celebrates the beauty and diversity of women across the spectrum with a no-show microfiber bra and barely-there thong silhouette. Because “nude” isn’t the same color for everyone, the collection features four shades, created to disappear under clothes.

These new hues are absolutely perfect to wear under summer’s more revealing styles–allowing you to feel beautiful, confident and incredibly sexy, from everyday wear to special occasions. In celebration of the launch, we’ve teamed up with ModaMob.com for a very special giveaway. The contest begins tomorrow!

To enter, follow @ModaMob and @Fredericks_Hollywood AND tag a friend for your chance to win a customized bra and panty set for the both of  you! Use the hashtag #WhatNudeAreYou. Find your ideal match at www.fredericks.com or at a store near you.

Spring has officially sprung and the sound of wedding bells can be heard everywhere. With that in mind, we’re proud to bring you the latest As Seen In post: we made the cover of this month’s issue of Vegas Rated magazine!

Our Sweetheart Corset was shot for the cover of the magazine’s “Wedding Guide” and we have to say, it looks stunning! Styles were submitted by many intimate apparel companies, but Frederick’s was the only brand to make the front.

To shop this look and see more incredible styles for your Bachelorette Party, Big Day and beyond, head to fredericks.com (and enjoy up to 65% off). Or for more inspiration, you can visit our Breathtaking Bridal Lookbook on our Pinterest page! 

Happy National Lingerie Day (also known as the best holiday ever)! In celebration of this super sexy occasion, shop the hottest, new summer lingerie (& take up to 65% off) and receive a FREE Lingerie Bag.

Whether you’re going on holiday, enjoying summer vacation or simply living the jet set life, it’s important to pack your lingerie the right way. Keep it separate and snag-free with this adorable gift–it’s perfect for lacy little luxuries, panties, stockings and more!

This offer is good TODAY ONLY and you must click on this link to receive your free gift: www.fredericks.com?vp=FBGIFT The bag is free with any purchase–but hurry, because this giveaway ends tonight!