Frederick's of Hollywood Blog

One of the perks of working in the heart of Hollywood is the proximity to hot happenings. And what’s the hottest thing that’s happening right now? The Academy Awards!

The glamour is currently coming together around the intersection of Hollywood and Highland and since it’s just a short hop, skip and a jump way from the office, we decided to head up for lunch and bring you the little seen behind-the-scenes set-up!

There is something eerie and all together awe-inspiring about watching it all come together. Knowing that in a few short days, the eyes of the world will turned to the area where your standing, and that the red-carpet so painstakingly placed will be filled with A-list stars from every corner of the globe.

The stretch of Hollywood Blvd. and Highland is home to some of the best Hollywood has to offer: Weird and the wacky tourist photo ops meet high-end shopping destinations under the shadows of some of the most famous Los Angeles institutions.

The Chinese Grauman Theatre, The Roosevelt Hotel (temporary home to Marilyn Monroe, It-crowd hotspot & site of the first ever Oscars!) are just a few of the historic landmarks this section of the Boulevard offers up—in our minds a more fitting place to host the pageantry of the Oscars doesn’t exist!

Every time we journey past this spot, there are reminders of the Hollywood greats who once stood here. From Bette Davis’s (and many others) handprints to the walk of fame, it’s easy to forget in the every day hustle and bustle that we work in the midst of an incredible legacy.

And even though we know this corner well, we’ll still be glued to the television on Sunday, marveling over the glitz and glamour alongside everyone else–that’s the magic of Hollywood!

Need a last minute V-day idea straight from the heart? Make a Valentine that’s super adorable using pictures of yourself!  See the easy steps below to create the DIY Valentine that will make your darling swoon.

Take (5) photos of yourself following the visual below:

Now take each image and create a reverse copy. You now have ten pictures to create your heart! Starting with #1 at the bottom, arrange 1-5 in numerical order. One side of you heart is complete! Take your reverse images (5-6) and do the opposite for the other side. And as simple as that, your heart is ready! Fill in the center with fun and flirty photos of yourself as shown, or write a sweet message to your love.

Which do you prefer on Valentine’s Day–homemade or traditional gifts?

This post originally appeared on our site last year, but do to overwhelming popularity we wanted to share it again!

The On the Road premier happened last Friday, and to say that the red carpet was underwhelming would be…well, generous. Those of us in the office who care about this sort of thing (um, everyone) had high hopes for L.A.-designer-darling Kirsten Dunst and her morose co-star, K-Stew. Unfortunately , what we expected and what we received were two very different beasts.  Jezebel called them “the sloppy new bohemians”, and even compared their outfits to those on Wings and Melrose Place. Ouch!

We’re left wondering if perhaps Hollywood’s youth are simply more inclined to be casual and if so, where does it stop? Used to be, movie premieres were big occasions…and call us naive, but we think they still are! Is this what we have to look forward to? Are the elegant gowns of old kaput for the younger set–unless they’re at the Oscars? We hope not! And before you think we’re against a little casual glamour on the carpet–people were wearing fishnets with open-toed shoes…which has never been okay. Ever. See a breakdown by outfit below, plus shop the looks we put together for each actress!

Kristen Stewart has been wearing progressively less clothing to each movie premiere she attends. With her client’s penchant for sheer, we’d have thought her stylist could come up with something more attractive, less wrinkled and with better fitting undergarments. Then again, perhaps not. Either way, we think K-Stew could take it up a notch with a sheer illusion, like our Long Sleeve Lace Body-Con Dress. She’s worn this silhouette before and with the high (albeit messy ponytail) that she’s rocking, it would look incredible. We liked the idea of a contrast shoe, though the red style we’re suggesting here probably comes in her size. The neon heels she’s wearing apparently did not.

After much discussion, many theories, wild speculations and confusion, we can confidently say we have absolutely no idea what is happening in the picture above. We do know that Kirsten is wearing fishnets…sandals…and a large Dynasty-era suit jacket dress. But, why? We don’t know. That being said, Kirsten should toss that dress. Maybe a nice tuxedo dress dress would have been a better choice? Like the one shown here? Pair it with these shoes, and we’ll all feel so much better. Trust us.

A quick Google search told us that Emily Meade is an up-and-coming-starlet who has a very respectable list of credits to her name. What it doesn’t say is that she has been desperately nostalgic for the late ’90s. Because there is simply no other explanation. We’ve always liked women wearing pants on the red carpet–just not high-waisted, tapered-yet-strangely billowing printed ones. A crisp tuxedo-inspired blazer, edgy trousers and killer heels would have sufficed.

What do you think of their outfits? Is Hollywood glamour becoming a thing of the past?

The famed L.A. designer will holding court at our flagship store in Hollywood on Wednesday, December 12th from 6-9pm. If you’re in the Los Angeles area, this is your chance to sip champagne, mingle with celebrities and view the limited edition bags from the Gina Alexander and Frederick’s of Hollywood collaboration.

Created using her signature portrait designs, the bags feature our coveted vintage illustrations and are one-of-a-kind. Also, experience Harriett, our new premier collection of luxury lingerie. From everyday purses to cosmetic bags to sumptuous silk sleepwear, find the perfect Christmas gift for you or a loved one–plus, receive 20% off your purchase during the event!  The Frederick’s of Hollywood Flagship Store is located at 6751 Hollywood Blvd. Hollywood, CA 90028. Parking available on McCadden. 

It’s the time of year when gift guides begin to appear on every site, each touting themselves as the best, most affordable, holiday-worthy list around. While it’s true that too many people to buy for can seriously put a dent in your budget, some of those lists are still a little out of our range. We’ll apologize in advance to our nearest and dearest, but there is no way a pair of $895 Valentino heels will be under the tree this year–even though a certain fashion website called them a steal!

With those (unrealistic) guides in mind, Frederick’s created a special Gifts of Glamour shop, where nothing is over $20. From iPad cases to nail polishes, we’ve got your gifting covered. Here are some of our favorites, plus a very special gift with purchase offer at the bottom, just for you!

Modal & Lace Chemise, $20.

Our softest chemise gives sleepwear a luxe boost with lace!

All Dolled Up Gift Set, $15.

A gift set of scented treats for your body!

Crystal & Lace Thong, $10.

This pretty thong features the most luxe details, including delicate ruffles and cross-dye lace!

Signature Roll-On Fragrance, $5.

Tuck this convenient fragrance into your purse & refresh your scent anywhere, anytime!

Sequined Iphone Wristlet, FREE ($39 value) with a purchase of $75 or more! Find out how, below.

Meet the perfect accessory to your going out ensemble: Our two-tone sequin wristlet! Bringing your phone, credit cards and I.D. wherever the night takes you has never been easier. Featuring a detachable strap for carrying ease, it also doubles as a wallet!

To receive this item with your purchase, simply enter the code FREECASE at checkout! Plus, automatically receive free shipping on your order of $25 or more. With deals like these, you’ll have everyone crossed off your list in no time! Find these and the rest of the Glamour Gifts at frederick’s.com.