Frederick's of Hollywood Blog


Behind-The-Scenes: Oscar Set-Up

February 22, 2013 By: fohblogcreative Category: Award Shows, Marvelous Marilyn, Uncategorized

One of the perks of working in the heart of Hollywood is the proximity to hot happenings. And what’s the hottest thing that’s happening right now? The Academy Awards!

The glamour is currently coming together around the intersection of Hollywood and Highland and since it’s just a short hop, skip and a jump way from the office, we decided to head up for lunch and bring you the little seen behind-the-scenes set-up!

There is something eerie and all together awe-inspiring about watching it all come together. Knowing that in a few short days, the eyes of the world will turned to the area where your standing, and that the red-carpet so painstakingly placed will be filled with A-list stars from every corner of the globe.

The stretch of Hollywood Blvd. and Highland is home to some of the best Hollywood has to offer: Weird and the wacky tourist photo ops meet high-end shopping destinations under the shadows of some of the most famous Los Angeles institutions.

The Chinese Grauman Theatre, The Roosevelt Hotel (temporary home to Marilyn Monroe, It-crowd hotspot & site of the first ever Oscars!) are just a few of the historic landmarks this section of the Boulevard offers up—in our minds a more fitting place to host the pageantry of the Oscars doesn’t exist!

Every time we journey past this spot, there are reminders of the Hollywood greats who once stood here. From Bette Davis’s (and many others) handprints to the walk of fame, it’s easy to forget in the every day hustle and bustle that we work in the midst of an incredible legacy.

And even though we know this corner well, we’ll still be glued to the television on Sunday, marveling over the glitz and glamour alongside everyone else–that’s the magic of Hollywood!

 

 

 

 

 

Eva Longoria’s Pre-Oscar Bash

February 25, 2012 By: fohblogcreative Category: Award Shows, Celebrity Style

Sporting a polished side braid and devastatingly sexy outfit, Eva Longoria hosted a pre-Oscar bash at her restaurant Beso, in Hollywood. Our Gal About Tinseltown, @FOH_PRGirl, scored an invite and gave us the scoop!

Eva Longoria wearing Zuhair Murad. Photo via lipstickalley.com

The night’s theme was flamenco, with a performance by the amazing flamenco dance group Gitano, featuring music by members of the Gypsy Kings. A passionate advocate of charity work, Eva also held a silent auction with proceeds benefiting Linda’s Voice, a nonprofit that works to educate and empower women to work together to end domestic abuse.

Eva Longoria, Mario Lopez and Courtney Mazza. Photo via Celebzter. 

Guests included stars such as Terence Howard, Jermaine Jackson, Mario Lopez  and Despearate Housewives’ Brenda Strong.

Living in Hollywood definitely has its perks, don’t you think?