Frederick's of Hollywood Blog

It appears that the women of the Middle Ages were way ahead of their time! Researchers have unearthed bras in an Austrian castle that date to the 1400′s. Historians had previously believed the bra was introduced in the 1800′s–it was thought to have been invented when corsets began to lose their popularity.

Photo via nydailynews.com.

The four bras found were made of linen and decorated with lace, showing that they weren’t just for functionality, but were also a source of enjoyment. Hilary Davidson, fashion curator for the London Museum, described the find as the “missing link” in woman’s underwear.

Imagine our delight when we spotted our iconic Exxtreme Cleavage™ Bra on last week’s episode of New Girl. Worn by Hannah Simone, who plays Zooey Deschanel‘s best friend Cece in the series, it shows just how incredible a good bra can be.

A little back story: Long before our competitors began selling their versions, we transformed women’s undergarments by introducing the first push-up bra to America. Today, we continue to lead the way with gorgeous, add-a-full-cup styles; including the Exxtreme Cleavage™ Bra seen on CeCe. Achieving cult status almost instantaneously, it has become one our most sought-after bras. You can see why.

Hailing from the Fall 2011 series, the tuxedo-inspired design seen on CeCe is no longer available, but you don’t want that anyway—menswear is so last year. (In this case, literally.) Luckily, you can still get the same stunning cleavage with our new Summer Collection which features brilliant new colors and designs to choose from. Head to your nearest store or shop here to see the full line.

New Girl airs Tuesday at 9pm PST on Fox.