Frederick's of Hollywood Blog


Dive into Sexy: The New Swim collection

March 08, 2013 By: fohblogcreative Category: Fashion & Beauty, Uncategorized

We are so excited to announce the launch of our incredible (and incredibly sexy), new line of swimwear! Ruffles, ruching and embellishments abound throughout the collection, ensuring that you find a swimsuit that is exactly what you’re looking for.

Below you’ll find our top selections for the sexiest ways to suit up this spring and summer, along with some fit tips to keep you stunning while you’re sunning!

 

Item Shown: Ruffled Bikini Top & Brief

While it may seem too early to think about jetting off and donning a bikini, the sun is shining (sometimes) and the birds are chirping. Even if you’ve got a foot of snow on the ground, it’s undeniable: spring is on its way. And, with the advent of warm weather, spring break and a slew of other occasions lead to the inevitable—finding the perfect swimsuit.

From left: Molded Bikini Top & Bottom, Sequin Push-Up Top & Bottom, Studded Bikini Top & Bottom.  

However, finding the perfect swimsuit is more than just looking good at the beach–it allows you to enhance your body, play up your curve appeal and feel confident from poolside to seaside. Show off your best assets, be it your shoulders, legs or bust, with colors, prints and shimmering embellishments.

Item shown: Nautical Stripe & Rhinestone Bikini.

Brazilian bottoms, ruffled details and stripes create the illusion of curves—a smaller chested woman would want to wear the ruffles or stripes up top, while a slim-hipped woman might choose a high-cut or ruffled bottom.

From left: Rhinestone String Bikini, Beaded Cold Shoulder Cover-Up and Sequin Beach Tote.

Worried about a less than perfect stomach? (March sneaks up on us every year, too. Oops.) Look for tie sides or banded bottoms to alleviate the chance of a little bulge or simply slip on a cover-up for beach side glam.

Find the styles above and even more at fredericks.com—and remember, whether you’re the pin-up by the pool, working on her tan, or the flirt who thinks nothing of a quick dip in the surf, do it with confidence (because you look good)!