Frederick's of Hollywood Blog


Spring Trend: Marvelous Mint

April 01, 2013 By: fohblogcreative Category: Fashion & Beauty, Trend Alert

Even though emerald was chosen as Pantone’s Color of the Year, there’s another shade of green making a splash this season. Hint: we think it was simply mint to be!

This cool hue was seen all over the Spring 2013 runways, in every iteration of the shade, and we thought it was the perfect way to refresh the season’s sexiest essentials.

Plus, for one more day, enjoy 50% off at fredericks.com. It’s the perfect time to snap up your favorites, in this must-have color!

Spring Trend Report: Ruffles

March 29, 2013 By: fohblogcreative Category: Fashion & Beauty, Uncategorized

Glam, gorgeous ruffles ruled the spring 2013 runways in New York and Paris. Nothing speaks to the allure of spring like a touch of feminine frills–and we thought some ravishing ruffles would be the perfect way to dress up the season’s lingerie and bikinis!

Items shown: Ruffled Halter Bra & SkongLongline Ruffled Bra & SkongRuffled Bikini Top & Ruffled Flyaway Babydoll.

Ultra-girly and always flirtatious, ruffles let you add flair to your wardrobe, create the illusion of curves on the beach and always make a stylish statement under your clothes. Whether you want a lot or a little, our new spring collection has just what you’re looking for!

Items shown: Ruffled Boy Short, Ruffled Cup Chemise, Sandra Longline Bra & Skong, Ruffled Satin Sleep Shirt, Lacy Longline Bra & Skong and the Ruffled Bikini Top.   

Ruffle your feathers today, and receive FREE SHIPPING on your purchase of $75 or more & 50% off all panties when you shop fredericks.com!

Throwback Thursday: Shimmering Silver Dresses

March 28, 2013 By: fohblogcreative Category: Fashion & Beauty

In honor of Throwback Thursday, we’re headed back to the swinging sixties–when cocktail dresses were a necessity and Frederick Mellinger drew them all out by hand.

Take a peek at some silver stunners from our Spring 1967 catalog, and then snap up one of the glittering stars from our Spring 2013 collection. Sparkle in the party spirit this season!

Items shown: Sequin Banded Bottom Dress, Sequin X-Back Dress.

Bare your body in the sexiest way and be the brightest star after dark! Shop today and receive FREE SHIPPING, no minimum and a FREE PANTY with your order!

The Look for Less: Shoe Edition!

March 01, 2013 By: fohblogcreative Category: Fashion & Beauty

Beautiful shoes are a nicety… nay, a necessity! However, feeding your shoe habit can get expensive–and that’s where we come in. Keeping you informed of the latest trends, edits and steals is one of our favorite pastimes–and we aren’t one to keep a deal to ourselves.

Take, for instance, the Dolce & Gabbana Lace Pump shown above. While undeniably gorgeous, it retails for $895.00. (To put it in layman’s terms, that is…a lot.) Love the look, but don’t want to break the bank? Keep reading!

Enter Frederick’s own Lydia Lace Platform Pump! Designed in luxe lace over satin and boasting a stunning stiletto heel, it’s our prettiest peep toe yet. Retailing at $72, it’s a fraction of the cost with all glamour and drama of the D&G version (and far, far less buyer’s remorse). Pair it with a little black dress, flowing maxi or shimmering skirt for impeccable style and serious chic.

And the best part–aside from its confidence-boosting silhouette and awesome price? You can order it right now and get it shipped for free. Oh, and it’s also available in a shimmering silver and black version!

Be Enchanted: Start Spring With a Designer Shoe Sale!

February 27, 2013 By: fohblogcreative Category: Fashion & Beauty, Uncategorized

Our obsession? Shoes and it’s no secret. And what better day to talk about the sale of our dreams than Shoesday Tuesday (trust us, it is a real thing)? Italian designer Charles David has a stunning collaborative collection of boots, heels and stilettos at our digital flagship and now is your chance to score because these styles are on sale–up to 75% off!

With a focus on traditional European craft and ethical practices (there are vegan options!), Team Frederick’s has gone absolutely nuts over the classic-meets-chic choices.

Embodying the essence of cool, boasting handcrafted details and on-trend spring-to-summer silhouettes, this offer is a match made in shoe heaven. It even includes the styles we named as 2013 essentials! Find your perfect pair at fredericks.com.