Frederick's of Hollywood Blog

We are so excited to announce the launch of our incredible (and incredibly sexy), new line of swimwear! Ruffles, ruching and embellishments abound throughout the collection, ensuring that you find a swimsuit that is exactly what you’re looking for.

Below you’ll find our top selections for the sexiest ways to suit up this spring and summer, along with some fit tips to keep you stunning while you’re sunning!

Item Shown: Ruffled Bikini Top & Brief. 

While it may seem too early to think about jetting off and donning a bikini, the sun is shining (sometimes) and the birds are chirping. Even if you’ve got a foot of snow on the ground, it’s undeniable: spring is on its way. And, with the advent of warm weather, spring break and a slew of other occasions lead to the inevitable—finding the perfect swimsuit.

From left: Molded Bikini Top & Bottom, Sequin Push-Up Top & Bottom, Studded Bikini Top & Bottom.  

However, finding the perfect swimsuit is more than just looking good at the beach–it allows you to enhance your body, play up your curve appeal and feel confident from poolside to seaside. Show off your best assets, be it your shoulders, legs or bust, with colors, prints and shimmering embellishments.

Item shown: Nautical Stripe & Rhinestone Bikini.

Brazilian bottoms, ruffled details and stripes create the illusion of curves—a smaller chested woman would want to wear the ruffles or stripes up top, while a slim-hipped woman might choose a high-cut or ruffled bottom.

From left: Rhinestone String Bikini, Beaded Cold Shoulder Cover-Up and Sequin Beach Tote.

Worried about a less than perfect stomach? (March sneaks up on us every year, too. Oops.) Look for tie sides or banded bottoms to alleviate the chance of a little bulge or simply slip on a cover-up for beach side glam.

Find the styles above and even more at fredericks.com—and remember, whether you’re the pin-up by the pool, working on her tan, or the flirt who thinks nothing of a quick dip in the surf, do it with confidence (because you look good)!

Spring is a time of newness, reinvention and most all, the chance to refresh your wardrobe. With that in mind, we’ve created the most fabulous push-up: The Hollywood Heart Throb Convertible Bra!

Featuring bright colors, versatility, incredible lift and sexy deep plunge, there isn’t a bra like it anywhere–and the best part? It was designed with your unique body, comfort and style in mind.

The innovative design offers a customizable fit matched with high-sitting, beautifully silhouetted cleavage. Plus, the straps adjust to the width of your shoulders, which means no more slippage…genius! Oh, and did we mention that it also adds a full cup size? Extra bump pads and a plush pillow padding pushes your bust in and up at the same time, while underwire cups support. A win-win, for sure–especially with music festivals, low-cut tops and cute sundresses right around the corner!

In an array of colors and patterns to choose from, (with our best-selling panties to match!) and featuring halter and X-back options for all your favorite spring-to-summer pieces—this is the must-have bra of the season. We’re so confident that this is the only bra you’ll want to wear, we’re offering a “Buy the Bra, Get $10″ promotion on our site! Check it out here. 

Beautiful shoes are a nicety… nay, a necessity! However, feeding your shoe habit can get expensive–and that’s where we come in. Keeping you informed of the latest trends, edits and steals is one of our favorite pastimes–and we aren’t one to keep a deal to ourselves.

Take, for instance, the Dolce & Gabbana Lace Pump shown above. While undeniably gorgeous, it retails for $895.00. (To put it in layman’s terms, that is…a lot.) Love the look, but don’t want to break the bank? Keep reading!

Enter Frederick’s own Lydia Lace Platform Pump! Designed in luxe lace over satin and boasting a stunning stiletto heel, it’s our prettiest peep toe yet. Retailing at $72, it’s a fraction of the cost with all glamour and drama of the D&G version (and far, far less buyer’s remorse). Pair it with a little black dress, flowing maxi or shimmering skirt for impeccable style and serious chic.

And the best part–aside from its confidence-boosting silhouette and awesome price? You can order it right now and get it shipped for free. Oh, and it’s also available in a shimmering silver and black version!

Our obsession? Shoes and it’s no secret. And what better day to talk about the sale of our dreams than Shoesday Tuesday (trust us, it is a real thing)? Italian designer Charles David has a stunning collaborative collection of boots, heels and stilettos at our digital flagship and now is your chance to score because these styles are on sale–up to 75% off!

With a focus on traditional European craft and ethical practices (there are vegan options!), Team Frederick’s has gone absolutely nuts over the classic-meets-chic choices.

Embodying the essence of cool, boasting handcrafted details and on-trend spring-to-summer silhouettes, this offer is a match made in shoe heaven. It even includes the styles we named as 2013 essentials! Find your perfect pair at fredericks.com.

We had high expectations for last night and not just because comedy gold duo Tina Fey & Amy Poehler were hosting. The Golden Globes set the bar for award season fashion and beauty trends–but we needn’t have worried, because Hollywood didn’t disappoint!

From retro-flair to captivating crimson, the stars shone in all their glory. Celebs braved the freezing temperatures (or as John Hamm pointed out, “It’s only 50 degrees.”) to show off swoon-worthy silhouettes, daring hair and to-die-for makeup. Here are the three big trends we were loving from last night’s red-carpet:

Photos via Jason Merrit, Getty Images.

Naomi Watts, Amy Adams and Michelle Dockery radiated ultra-glamorous, old Hollywood gowns and hair. Personally, we can’t get enough of the neo-noir look–the drama and romance it evokes are incomparable. In three distinct color palettes and cuts, we’re hoping the versatility displayed means more actresses will opt for this on Oscar night! Hands-down our favorite look from the Globes.

Photos via Jason Merrit, Getty Images.

From modern columns to classic ball gowns, crimson made a spectacular splash! Claire Danes, Zooey Deschanel and Jennifer Lawrence all pulled off the incredible statement-making hue as only mega-famous, ultra-poised stars can do. Each went in a different direction with makeup–Claire Danes trying out a smokey Eye, Zooey staying with her ’60s chanteuse eyeliner and Jennifer Lawrence going for gold with a dark eye and lip. We can’t wait to try this color trend on our next night out!

Photos via Jason Merrit, Getty Images.

Call it the Angelina Effect or simply the return of the leg slit–the Golden Globe’s hottest trend was sky-high! Eva Longoria went with a dramatic long-sleeved gown, while Halle Berry and Rosie Huntington-Whiteley opted for interesting necklines to offset the slit. Love it or hate it, you can’t argue that this isn’t an option for wallflowers. These ladies wore these see-and-be-seen dresses with fierce attitude.

What was your favorite look of the night? Tell us in the comments, below!