Frederick's of Hollywood Blog


Countdown to Coachella

April 09, 2012 By: fohblogcreative Category: Fashion & Beauty, Music, Trend Alert, Uncategorized

Commence freaking out–the final countdown to Coachella has begun! With t-minus 3 days and a handful of hours to go, last minute packing, outfit changes and some good old-fashioned chaos is to be expected.

Celebs like Vanessa Hudgens, Katy Perry, Ke$ha and of course, festival-goddess Kate Bosworth have taught us that Coachella fashion is all about short shorts, barely there tops, a little crochet and lace and a whole lot of chic! Here’s some last minute pieces to help you look your very best.

Make a statement in flowing dresses, wild cutouts and cropped silhouettes. Don’t forget to pack a racy little number for when the sun goes down. Just because it’s dark doesn’t mean the fashion-forward take a breather!

Head to your nearest store or to fredericks.com to check out our lingerie pieces that work great as outerwear and lightweight rompers that double as stylish tops to keep you cool (gorgeous paired with our new denim shorts!). We also have a great selection of lightweight dresses and tops to choose from, for those looking for a little more coverage! Need help planning your festival itinerary? See the full line-up of bands here.

5 Ways I Love… Australia!

April 08, 2012 By: fohblogcreative Category: Uncategorized

We’re very excited to present to you our guest blogger, Lauren! Lauren is our web designer extraordinaire and resident Australian goddess. Recently, she made a pilgrimage to the Homeland and reported back to us with her five favorite places down under. We hope you enjoy this trip…take it away Lauren!

I have been living in LA for 2 years now, and although I love it to bits, not a day goes by that I don’t think about my homeland, Australia. Beautiful beaches, harsh climates and breath-taking landscapes, Australia is a country of contrast. On a recent trip home, I visited some of my favorite locations, and I’m excited to share them with you!

1. Bondi Beach, Sydney

Bondi Beach Salt Baths.

Situated north of Sydney City, Bondi is one of the world’s greatest beaches. Despite often being insanely busy, Bondi is a great place to soak-up the essence of Australian beach life. It’s packed with beautiful people (AMAZING people watching!) and lots to do. I suggest sun-baking on the golden sand, swimming in the salt-water baths, shopping the eclectic boutiques and eating at the delicious cafes. Bondi has it all.

2. Mount Stromlo, ACT

Top of Mount Stromlo- view of the fire-damaged Observatory. Photo Keegan Carroll Photography.

My hometown of Canberra in the nation’s capitol, is known for rolling hills and lookout views, my favorite of which is Mount Stromlo. After a devastating forest fire in 2003, the area has been rehabilitated as a recreational park. I love to mountain bike with my dog up the many miles of professionally built trails, watch him chase the kangaroos (or attempt to- they are quick!) and be rewarded by an amazing view of the Brindabella Ranges at the top.

3. Au Lac Gourmet Vegetarian Restaurant, ACT

Laksa at Au Lac.

Located in Canberra’s China Town, is the most incredible vegan food in the world, Au Lac. Seriously, they’ve got every fake meat you could ever imagine (to fool even the hungriest carnivore), and a cult following. In all my travels, I am yet to find a place that compares. Please order the soy duck yellow noodle soup for me. It’s a flavor sensation!

4. Snowy Mountains, NSW

Mountain Bikers catching the chairlift up during the summer.

No one ever believes me when I say it snows in Australia. I promise it does! Situated 2 hours from Canberra, The Snowy Mountains have been the location of some of my happiest memories. In the winter I learnt to ski here before I could walk, and during the summer I have watched 100’s of mountain bike races. When I leave I can’t wait to come back. I recommend visiting during the spring when you can hike out to secluded Blue Lake, and enjoy the blooming wild flowers. The area has some amazing scenery, friendly locals, and a great vibe.

5. Nelson Bay, NSW

View of the bay.

This photo was taken from my Grandparent’s house- what a spot! It has been in our family for more than a century. The area is famous for dolphin and whale watching, surfing and fishing. I’ve been coming here since I was a kid, and it’s my favorite place on earth to relax and wind down. Breakfast on the patio in the sun is hard to beat.

Hopefully in the future I’ll get a chance to share the reasons I love Los Angeles!

 

 

Australia Bound!

March 20, 2012 By: fohblogcreative Category: Uncategorized

When our fabulous web designer Lauren, told us she was heading back to her homeland of Australia for a visit, we made her promise to take tons of pictures (and bring us back a baby kangaroo). Check out these gorgeous teaser shots and stay tuned for more to come about her amazing trip!

Sunrise from my grandparent’s front yard in Soldiers Point, New South Wales

Workers in Sydney’s Central Business District, 8am. 

Bondi Beach with pool and seaside pilates.

It looks simply incredible. We can’t wait to share the rest of her trip!

Where’s your  favorite place to travel?