Frederick's of Hollywood Blog


Black & White: Frederick’s Then & Now

June 07, 2012 By: fohblogcreative Category: Fashion & Beauty, Trend Alert, Uncategorized

Do you know the saying “the more things change, the more they stay the same”? If there’s one place that adage rings true, it’s fashion. Going through some old catalogs at the office yesterday, we stumbled upon a black & white color story from the ’60s, right after we had finished working on one for today! Kismet, coincidence or whatever you want to call it, we wanted to share this fun piece of history with you!

Here was today’s email:

And here is it’s predecessor from 1967:

Frederick’s of Hollywood catalog, 1967.

You’ll notice that high neck, funnel, square, jewel and V-necklines are all represented. What an awesome selection (and all under $20)! Also, the women’s hourglass silhouettes are reflected in the callout to “Do it now”. Don Draper would definitely approve. We love each and everyone of these dresses–we couldn’t possibly pick a favorite, can you?