Frederick's of Hollywood Blog

Spring is a time of newness, reinvention and most all, the chance to refresh your wardrobe. With that in mind, we’ve created the most fabulous push-up: The Hollywood Heart Throb Convertible Bra!

Featuring bright colors, versatility, incredible lift and sexy deep plunge, there isn’t a bra like it anywhere–and the best part? It was designed with your unique body, comfort and style in mind.

The innovative design offers a customizable fit matched with high-sitting, beautifully silhouetted cleavage. Plus, the straps adjust to the width of your shoulders, which means no more slippage…genius! Oh, and did we mention that it also adds a full cup size? Extra bump pads and a plush pillow padding pushes your bust in and up at the same time, while underwire cups support. A win-win, for sure–especially with music festivals, low-cut tops and cute sundresses right around the corner!

In an array of colors and patterns to choose from, (with our best-selling panties to match!) and featuring halter and X-back options for all your favorite spring-to-summer pieces—this is the must-have bra of the season. We’re so confident that this is the only bra you’ll want to wear, we’re offering a “Buy the Bra, Get $10″ promotion on our site! Check it out here. 

Do you know the saying “the more things change, the more they stay the same”? If there’s one place that adage rings true, it’s fashion. Going through some old catalogs at the office yesterday, we stumbled upon a black & white color story from the ’60s, right after we had finished working on one for today! Kismet, coincidence or whatever you want to call it, we wanted to share this fun piece of history with you!

Here was today’s email:

And here is it’s predecessor from 1967:

Frederick’s of Hollywood catalog, 1967.

You’ll notice that high neck, funnel, square, jewel and V-necklines are all represented. What an awesome selection (and all under $20)! Also, the women’s hourglass silhouettes are reflected in the callout to “Do it now”. Don Draper would definitely approve. We love each and everyone of these dresses–we couldn’t possibly pick a favorite, can you?