Frederick's of Hollywood Blog

For those of you who don’t live in Los Angeles, the Academy Award buzz might not be that loud, but with less than week to go, it’s downright deafening here in Tinseltown. From red-carpet beauty secrets to perfect party planning, everyone here has Oscar on the brain–including us!

It’s no secret we live for awards season, and with the biggest yet to come, we thought we’d focus on the best of the best–a no holds barred, love fest of fashion!  After countless google searches and trips down memory lane, here are our favorites (in no particular order):

2008 saw Marion Cotillard make a daring entrance in a mermaid-inspired Jean-Paul Gaultier. Covered in varied fish-scales (there really isn’t a better way to say it), and veering away from garish thanks to its pale hue, it gave off a radiant glow that we’re still basking in.

Traditionally trendy and twee don’t make for red-carpet worthy ensembles and combined together, it’s generally a sartorial death knell. Michelle Williams pulled off the impossible at last year’s award show in a strapless peplum gown by Louis Vuitton, in Tangerine Tango and made it look effortless with a gamine hair cut!

Somebody tell Zooey Deschanel that the indie darling gauntlet has been thrown down. 2012 also the saw the emergence of Marchesa and Sandra Bullock make cap sleeves sexy–if you’d asked a year earlier, we’d have sworn it wasn’t possible!

Charlize Theron has a history  of wowing at award shows–take this slinky Gucci look from 2004! Her hair, the silhouette–everything about this look is timeless. Lauren Hutton gets a nod from us in her grecian-inspired gown, simple belt (you know how we feel about belts) and her fresh faced beauty. 1975 has never looked this good.

And love or hate GOOP–Gwyneth Paltrow knows what works and isn’t afraid to take risks–proving once again at the 84th Academy Awards that she’s a star through and through in Tom Ford. Yes, we know we raved about it last year too, but it’s simplicity and striking cape created a statuesque silhouette to rival that of Oscar himself.

What have been your favorite Oscar looks throughout the years? Leave them in the comments below! Also, stay tuned for tomorrow when we cover the worst (or most daring, depending on who you ask) dresses of the last 20 years!

Photos via Getty Images. 

Imagine our delight when we spotted our iconic Exxtreme Cleavage™ Bra on last week’s episode of New Girl. Worn by Hannah Simone, who plays Zooey Deschanel‘s best friend Cece in the series, it shows just how incredible a good bra can be.

A little back story: Long before our competitors began selling their versions, we transformed women’s undergarments by introducing the first push-up bra to America. Today, we continue to lead the way with gorgeous, add-a-full-cup styles; including the Exxtreme Cleavage™ Bra seen on CeCe. Achieving cult status almost instantaneously, it has become one our most sought-after bras. You can see why.

Hailing from the Fall 2011 series, the tuxedo-inspired design seen on CeCe is no longer available, but you don’t want that anyway—menswear is so last year. (In this case, literally.) Luckily, you can still get the same stunning cleavage with our new Summer Collection which features brilliant new colors and designs to choose from. Head to your nearest store or shop here to see the full line.

New Girl airs Tuesday at 9pm PST on Fox.